I’ve spent the last 17+ years working every role inside an MSP: Level 1 tech, solutions architect, vCIO consultant, and eventually Chief Operating Officer of a ~$10MM MSP. I helped grow one business from $2MM to nearly $10MM, and I’ve seen the good, the bad, and the dumb decisions that can make or break growth.
That experience taught me two things:
I started this consulting practice for MSP owners who are done with the noise, gimmicks, and recycled frameworks. My focus is simple: cut through the BS, zero in on the levers that actually move the business, and build a path to scalable, profitable growth.
This isn’t just about numbers. After nearly two decades in the trenches, I stepped off the MSP treadmill to create more balance in my own life. More family time, less busywork. That perspective shapes how I work with MSPs today. Growth matters, but not at the expense of burning yourself or your team out.
When you work with me, you don’t get a consultant armed with buzzwords and PowerPoint slides. You get someone who has carried a P&L, hired and fired, dealt with 2 a.m. outages, and sat across from clients with impossible demands. I know where the bodies are buried because I’ve buried a few myself.
If you want brutal honesty, smarter strategy, and results that stick, you’re in the right place.